Pretty Green Ltd Trunk Clothiers

The Unruffled Rolls Royce Serenity


The Serene Path

The roundheads who have been criticising the Phantom Serenity for its ostentation seem to have missed the point. The car — launched at the Geneva Motor Show recently — is designed for single customers. It's made bespoke. What the car exhibits is the high standard of British craftsmanship employed by Rolls Royce when building to a customer specification. We should be celebrating that we still have craftsmen involved in the car industry with the ability to create such a wonderful car. A puritanical streak still pervades the English psyche, it appears. I thought the worst offenders shipped out on the Mayflower.

The interior of the Serenity is what interests most, with the rear compartment upholstered in embroidered green silk; the colour of the silk and the cherry blossom embroidery tracing the ceiling and doors recalling turn-of-the-century japonisme. The door surrounds and dash are of bamboo and cherrywood inlaid with mother of pearl. It's a work of art, frankly — art you can sit in and move around.

Keep it in Britain

I formally begin the campaign to keep the Serenity in Britain. How wonderful it would be to get this car in a museum. If the roundheads have their way — and we can't let that happen — future generations will only be able to look back with envy at the quality of work being produced without compromise in British factories in 2015.



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