Sporting Tweed - Bookster & Tyrrell's Crisps
Tyrrell's Teams Up with Bookster for the Tweed Run
A force to be reckoned with, Team Tyrrell's represented Tyrrell's Crisps in the London Tweed Run (above). Resplendent in made-to-measure waistcoats and breaches, their quintessentially English outfits were created in Nevis tweed by the redoubtable tweed institution (and neighbours) Bookster Tweed of Ross-on-Wye.
You will have a chance to see these marvellous outfits again at the New York Tweed Run.
Old Tweed Run photos here and here.
The Bookster Story
The name of Bookster is uttered in reverent tones in tweedular circles. Its story began in the 70's when owner Peter King supplied the finest vintage clothing - including 40's and 50's leather pieces - to places in London like Antiquarius and Too Fast to Live Too Young to Die - the original Kings Road shop of the dear departed Malcolm McClaren.
Following a stint in the music business, Peter returned to dealing in vintage tweed because of his appreciation of the sheer quality and the chance to "handle some of the finest British tailoring ever made". The existing business has grown with the addition of Bookster-branded tailoring - creating suits, waistcoats, overcoats, hacking jackets and trousers to order in a growing selection of traditional British cloths. Bookster uses several English tailors, each with their own specialities.
If you're looking for a tweed jacket with full British provenance and not just a bogus appropriation of that heritage - Bookster may be just the place for you.
Tyrrell's the Tweed Runners and Chap Olympians
Herefordshire-based English crisp legends Tyrrell's unleashed their limited-edition English Summer Barbecue crisps at the Tweed Run. Naturally, these top-drawer crisps were served by crisp butlers sat astride Pashley bikes.
Bookster is local to Tyrrell's, so they could discuss their dress requirements. Note the colour of the new crisp packaging is reflected in the Tweed Run outfits. Attention to detail.
Tweedy's Question: What's the etiquette for tandems. Who goes at the front?
The Chap Olympiad Awash with Tyrrell's Crisps
As well as attending the Tweed Runs this year, Team Tyrrell's will also be present at that "celebration of athletic ineptitude and immaculate trouser creases" The Chap Olympiad in London on the 7th and 8th of July. We'll be following the progress of our adopted team. Let the crisps flow.