Wednesday, 30 September 2015
Drake and Hutch - The Manchester Brief
Designed for Comfort
Drake & Hutch is a men's underwear brand based in Manchester, England. The company was founded by Peter McGuinness who describes it as 'possibly the most exciting/terrifying thing' he has ever done. But the tremendous response has been overwhelming and he came to realise that underwear was his calling.
The Drake & Hutch boxer brief took three years to develop, with the intention to get the best fit possible — a fit that is unique to Drake & Hutch. The briefs are made from 5.5 oz cotton lycra in Portugal. There are no internal labels and the briefs are constructed from hidden or flat-lock seams for maximum comfort.
These are the signature Bengal Stripe boxer briefs with bowler hat logo:
As you can see from the photo at the top, the freedom of movement afforded by the briefs means they are also good for wrestling your chums on the beach.
In the Pipeline - Hand-Printed Briefs and Boxer Shorts
Drake & Hutch is currently developing supima cotton boxer briefs with fabric hand-printed in London and boxer shorts made using cotton from one of the oldest mills in Europe The shorts will feature mother-of-pearl buttons, bar tack stitching and hem gussets.
As the original briefs took three years to develop, we need to remember the old maxim — good things come to those who wait.