Trunk Clothiers

La Sape et Le Scruffbag - Guinness


















Sapeurs


An interesting promotional video from Guinness on La Sape (Société des Ambianceurs et des Personnes Élégantes) of Brazzaville, the capital of the Republic of Congo. Très gallant et inspirational dandyism. They seem to have taken Baudelaire's entreaty to heart: "The dandy must aspire to be sublime without interruption; he must live and sleep before a mirror." Good show.

Compare with this relatively wealthy nation of ours, where it's not hard to see people who've been to the best schools dress intentionally like they have to forage in bins for their food.


Comments

  1. Compare with this relatively wealthy nation of ours, where it's not hard to see people who've been to the best schools dress intentionally like they have to forage in bins for their food.

    - Brilliant. The gentlemen in the video embody the true spirit of self-respect so sadly lacking in the present-day "developed world."

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