Saturday, 22 February 2014
Drake's Acquires Cleeve Shirts
Cleeve of London
If you weren't aware, Drake's London has acquired Cleeve of London, maker of English shirts. This is tremendous news, not least because, historically, these small-scale hidden gems of British manufacturers have typically been absorbed into the portfolios of Italian or Japanese firms, who have had more of an appreciation of what they represent.
Fruits of the Acquisition
Drake's will certainly understand how this acquisition strengthens the ethos of their brand and the differentiation — in terms of quality and authenticity — that a made in England by Cleeve label gives to their shirt offerings.
The fist run of Cleeve of London Exclusively for Drake's shirts is now available. Below we have a red and white semi-fitted button-down shirt in English cotton.
A shirt made in England from English cotton by an English-owned company; there's an intangible yet satisfying harmony in this product.