Stoke-on-Trent in Flux with The New English
The renaissance of Stoke-on-Trent as a ceramic design and manufacturing hub continues.
We were proud to feature The New English recently, who design and produce exciting contemporary bone china out of Stoke-on-Trent. I recall our friend Paul Bishop of The New English's introduction in his book, Tectonic Plates - reviving the lost art of collecting and displaying plates, where he describes Stoke-on-Trent as the 'once all powerful epicentre of the global ceramics industry.'
With the enthusiasm and energy apparent in the designers mentioned in the book, maybe it won't be too much to hope that it can be again.
It's encouraging to report on another company that's part of this burgeoning new ceramic design scene in Stoke.
FLUX Stoke-on-Trent was born out of Staffordshire University's Creative Village. It's had a very successful year of exhibitions and media attention, and as a consequence is landing all important orders. Again, the products are being manufactured in Stoke-on-Trent. Jobs and skills are being retained and the profile of the city is rising again.
The demand is proven to be there for good design and expertly produced products. If you can differentiate on these factors, you can compete in the global market against low-margin mass producers. Now Stoke has the companies to satisfy this demand. May the creative flair they show help serve as a building block for greater success for the companies themselves and for the city.
Quintessentially English, we are creating products that are beautiful, collectable, at the same time highly contemporary and exploiting the traditional qualities and values of fine bone china.