Slowear's Incotex - 60 Years of Trouser Tech
Incotex, the wonderful Italian trouser brand that's part of the equally wonderful Slowear group is 60 this year.
They'll be celebrating at the Pitti Uomo fashion trade show in Florence this week. Slowear brands have the aim of "transcending fleeting trends and the throwaway culture", an ethos that should help them on the way to another 60 years.
The green trousers below are in a chino-style twill cotton from the summer Red collection. A good, wearable colour you'd reach for time and again.