Saturday, 10 December 2016
Traditional Barbour Christmas
Most celebrity endorsements don't work because modern celebrities generally have no admirable qualities — awful, tattooed, 'look at me' miscreants the lot of 'em. Who wants to be associated with that lot?
Barbour, on the other hand, has been very clever this year by working with a great seasonal friend of The Tweed Pig who has impeccable qualities — the Snowman. He's quite literally as pure as the driven snow.
We admire the 'snowmanity' of Raymond Briggs' story. The Snowman is a traditional pyjama-clad Christmas Eve watch at Tweed Towers. Actually, we've probably covered old Snowsy more than any flesh-based person:
For Barbour's Christmas campaign, we see that our Snowman is partial to a drop of Barbour, as in the advert above.
Barbour has also released a new animation (below) featuring the Snowman in the charming style of the original, with its string orchestration and sentiment. In the short clip, a Barbour-clad young man looks back on a magical Christmas night. If I have a slight niggle, it's that the boy isn't wearing traditional pyjamas and a house coat at the start. Other than that, fantastic.
Outdoor and Country
I made one of my regular visits to the biggest Barbour shop in Britain at Blackbrook in rural Staffordshire last weekend, before enjoying a festive ale at The White Lion (1614) in Barthomley. Part of the Outdoor and Country group, the Blackbrook Barbour shop is festooned with Snowman regalia to get you in the mood for buying Barbour clothes and enjoying the Christmas period wearing them. Well, it certainly had that effect on me.