Traditional Barbour Christmas
Nice CelebrityMost celebrity endorsements don't work because modern celebrities generally have no admirable qualities — awful, tattooed, 'look at me' miscreants the lot of 'em. Who wants to be associated with that lot?
Barbour, on the other hand, has been very clever this year by working with a great seasonal friend of The Tweed Pig who has impeccable qualities — the Snowman. He's quite literally as pure as the driven snow.
We admire the 'snowmanity' of Raymond Briggs' story. The Snowman is a traditional pyjama-clad Christmas Eve watch at Tweed Towers. Actually, we've probably covered old Snowsy more than any flesh-based person:
The Snowman in BarbourFor Barbour's Christmas campaign, we see that our Snowman is partial to a drop of Barbour, as in the advert above.
Barbour has also released a new animation (below) featuring the Snowman in the charming style of the original, with its string orchestration and sentiment. In the short clip, a Barbour-clad young man looks back on a magical Christmas night. If I have a slight niggle, it's that the boy isn't wearing traditional pyjamas and a house coat at the start. Other than that, fantastic.